The Art of Voice Acting: the art and business of performing for voice over by Alburger James

Author:Alburger, James [Alburger, James]
Language: eng
Format: epub
ISBN: 9781136123412
Publisher: Taylor and Francis
Published: 2010-09-01T00:00:00+00:00

Telephony

This area of voiceover is often combined with Industrials because most of this work is for business. Telephony voiceover work includes the broad range of telephone messaging. If you’ve recorded an outgoing message on your home answering machine or cell phone voice mail, you’ve done the most basic of telephony work. Many businesses will require voiceover for message-on-hold (MOH), voice prompts, and concatenation, among others.

A message-on-hold recording is one or more messages, usually with background music, that are heard when a caller is placed on hold. A good MOH script will contain several short messages that focus on a service, product, or benefit offered by the business. It’s a vehicle for self-promotion.

Voice prompts are the automated outgoing messages that provide instructions to a caller. One type of voice prompt simply asks the caller to take a specific action, much like the message on your answering machine. Systems using these prompts will require the caller to press a key on their phone in order to proceed, or simply “wait for the tone.”

The other type of voice prompt takes the idea of an outgoing message to the level of creating a virtual person having a conversation with the caller. This is known as Interactive Voice Response (IVR). The caller is greeted by a recorded “person” who engages the caller in a conversation that will ultimately get her where she wants to go. The caller responds by speaking the request, and the computer moves to the next prompt based on what the caller said. It’s completely automated, but fully interactive. When properly produced, the voice prompts sound completely natural and may even be mistaken for a real person. Ah, technology.

Telephony voiceover has specialized software that allows for the creation of multiple prompts in short order. And there is a technology and language for telephony voice work that must be learned.

Voice prompts are increasingly the first contact a customer has with a business, and there are literally dozens of companies who are eager to provide this service.

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